This kind of visibility doesn’t just boost brand awareness—it creates real, personal connections. The old adage of “shaking hands and kissing babies” still holds true. Face-to-face interactions at these events make your brand more recognizable...
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Every day, you’re either affirming your current habits and routines or breaking them and starting new ones. As a business owner, you need to create a working environment for your technicians that will consistently reinforce your goals for them...
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Take it to the bank: Your next customer has already had a bad experience with a salesperson. They may feel apprehensive, even suspicious dealing with another one. But your technicians are in the home to focus on problem-solving — and since...
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As a business, you want to be able to serve a broad range of customers. But regardless of what brand you sell, there are only so many different systems you can offer. So how do you guide your customers to the option that will work best for their...
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Marketing is more than just saying that your company exists— because so what and who cares? How do you get your message to stick with customers so they understand why their best option is you— and not whoever’s branded magnet is on their fridge?...
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ALL generations LOVE to buy but HATE to be sold. Win the HEART and the MIND will follow. Source link
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Hiring isn’t easy. And it can be nearly impossible to reject candidates when you desperately need a position filled. Instead of going with a gut feeling, you need hard-and-fast rules that you stick by, drawing a line in the sand and allowing you...
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Your technicians are crucial to your company’s customer experience – they’re your front line in the home! But too often, those same technicians are the least prepared to execute on your customer service strategy. That is, until you’ve given them...
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Structuring the entire sales process and ensuring global adoption ensures each customer has a consistent experience, builds trust, and positions the company to take advantage of referrals and recurring revenue. Without a proven, repeatable...
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Your operations schedule isn’t written in stone, and neither are your customers’ calendars. So why are you making your techs run ten calls on a Monday, and then having them sit around waiting for work on a Tuesday? Drew Cameron In this week’s...
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You sold your contracting business and stayed on for an earn-out, flip, or other reason. Eventually, you will walk away. Here’s what you can expect. 1. You Have Zero Influence If your company is located in a small community and you are networked...
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