Have you ever thought about selling your business, but don’t know where to start? There are questions that you might not have thought to ask that could illuminate new areas of focus in order to start preparing your business to sell and setting...
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How do you differentiate yourself in the market and stand out as a quality provider? Having high standards isn’t enough. Getting third-party appraisals and certifications can dramatically increase your number of closed deals and average ticket...
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Does your company have a greater purpose that drives your business? The “Why” behind your company shapes your culture, strengthens your community, and rallies your team. In this week’s episode of “Cracking the Code,” Drew Cameron...
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I first heard the quote, “Begin with the end in mind,” from my coworker, friend, and mentor, David Richardson. This concept of foresight was not an original of David Richardson’s but from Stephen Covey’s book The Seven Habits of...
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In the contracting industry you often hear, “I can’t find good people!” It’s time to change the narrative. With a projected 21% increase in technician demand this year alone, now is the perfect time to arm yourself with effective recruiting...
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Maximize your sales potential by mastering lead qualification and setting! Don’t chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualifying prospects and engage with those most...
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Poor indoor air quality causes or aggravates 50% of all illnesses. That means that offering indoor air quality solutions to your customers isn’t just a best practice — it’s nearly an obligation. But how do you educate your customers in a way that...
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Making thoughtful, strategic hiring decisions is crucial for every contractor. In fact, hiring the wrong staff can cost businesses up to 30% of an employee’s first-year earnings! This week, Drew Cameron shares valuable insights on how to...
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What if the air inside your customers’ homes was 100 times more polluted than the air outside? Wouldn’t that concern them? And wouldn’t it provide you, as an HVAC professional, an important avenue to further serve them? Drew Cameron continues his...
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We are all bombarded with 5X as many marketing messages these days with no signs of it ever slowing down. That includes your customers too. It’s important to build a top-of-mind fence (TOMA-Fence) around your herd to protect them from “predators”...
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Imagine this: You’ve already spent $350 to $500 acquiring a customer — time, money, and effort well invested. You delivered excellent service, left them satisfied, and maybe even earned a glowing review. Then… nothing. Months pass, and that...
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