Every business wants a customer with their ideal buying behaviors. But customers aren’t born with those behaviors – it’s the business’s responsibility to incentivize the buying behavior that they’re seeking...
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Robin Waite | Contracting Business Founder Phone: +44 (1453) 884100 Source link
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Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn’t make sense to them in their everyday life, they just won’t want to buy. This week, contracting business sales...
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The HVAC industry is moving quickly. Contractors are challenged as the A2L refrigerant transition begins as customer expectations grow. Today’s modern AI tools aren’t just an optional add-on; they are essential tools of the trade...
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It’s always best to look through the eyes of the potential customer to see if your idea has real merit. After all, if the idea doesn’t resonate with your intended audience, it was dead before it even got started. For example, if you...
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Once improvements are identified, set clear objectives, assign responsibilities, and establish a timeline for implementation, including deploying training or investing in better equipment. Understanding retention rates and job costing can also...
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The Internet has brought a world of information to our desktops and phones. Covid taught us ways to learn from a distance. It’s still a far cry from in-person meetings. There are a world of industry meetings and conferences with business...
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You’re ready to scale your business, now all you need is a list of priorities. What’s first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth plans. Gary Elekes and Weldon...
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Growing your business is like planning a road trip—you can’t just hit the gas and hope for the best. You need a roadmap, a destination, and the right people to make your journey truly special. Gary Elekes, left, and Weldon Long...
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Customers typically will only buy a new HVAC system once every 15 to 20 years. Instead of doing their own research, customers often expect HVAC businesses to be experts on the industry— including services you may not provide. Contractor...
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QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even capturing their contact information. Drew Cameron...
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