Growing your business is like planning a road trip—you can’t just hit the gas and hope for the best. You need a roadmap, a destination, and the right people to make your journey truly special. Gary Elekes, left, and Weldon Long. Contractor...
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Customers typically will only buy a new HVAC system once every 15 to 20 years. Instead of doing their own research, customers often expect HVAC businesses to be experts on the industry— including services you may not provide. Contractor...
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QR codes are for more than pulling up menus at restaurants. They instantly link an offline customer interaction with an online one, introducing customers to your digital brand and possibly even capturing their contact information. Drew Cameron...
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Focusing only on system replacements forces your customers to do one thing: shop around for the lowest price. But what if you could step out of that race to the bottom with a superior system design process that sets you apart. Drew Cameron and...
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Putting an emphasis on contractor training and mindset growth is crucial. But if you aren’t retaining the information yourself, how can you pass it along to the rest of your staff? Drew Cameron Contractor University faculty member Drew Cameron...
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In February, I wrote about the Environmental Protection Agency (EPA) program mandating a reduction in the production and use of HFC refrigerants for residential and light commercial HVAC systems. The HFC phasedown program, as it is known, was the...
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Cookies simply used to be delicious desserts. But now they can help shape your digital marketing strategy and move you closer to your goals. In a largely analog profession, how can contractors succeed in the digital world? Gary Elekes This week...
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Prices of everyday goods are rising. That means your average customer has less cash to spare when it comes to big purchases for their homes. How can you offer a solution when the only thing standing in the way of a customer and their new system...
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Consistency is the biggest key to almost everything in life, and sales is no different. But what if you could make consistency second-nature for yourself by changing your focus from working towards results to working on your process. Weldon Long...
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Your sales team may already have a good closing rate. However, You may still be missing out on added revenue by skipping one all important step. Drew Cameron and Matthew Bratsis. This week on Cracking the Code, Contractor University faculty...
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Not every customer will be upfront with you about needing financing to afford your service. But even the ones who are may not tell you about their 15 outstanding credit cards balances, or that high-interest loan on a new swimming pool for the...
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