How are you performing on lead generation? Many contractors still think lead generation is about ranking on Google and bidding on the right keywords. But the game has changed. You’re not marketing to an audience, you’re...
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Selling an HVAC business isn’t just a financial milestone. It’s a legacy moment that reflects your leadership and the culture you’ve built. Successful exits happen when owners prepare early and treat the transition as the...
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Too many contractors still rely on quote-driven sales processes that often cause confusion and slow sales momentum, sometimes to a screeching halt. This week on “Cracking the Code,” Drew Cameron and Russ Horrocks of Flow Odyssey...
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Building a strong customer base is great, but building a referral fan base is transformative. Companies that master unforgettable customer service every time can see remarkable growth. This week on “Cracking the Code,”...
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Is your business focused on the right numbers? Not all metrics are created equal — and if you’re tracking the wrong ones, you could be missing key opportunities for growth. Real success comes from measuring what truly impacts your...
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Does it feel like you’re paying for hours worked rather than results delivered? Implementing a pay structure based on merit doesn’t just change the compensation structure, it changes your culture. You inspire your team to take...
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Have you ever thought about selling your business, but don’t know where to start? There are questions that you might not have thought to ask that could illuminate new areas of focus in order to start preparing your business to sell and...
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How do you differentiate yourself in the market and stand out as a quality provider? Having high standards isn’t enough. Getting third-party appraisals and certifications can dramatically increase your number of closed deals and average...
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Does your company have a greater purpose that drives your business? The “Why” behind your company shapes your culture, strengthens your community, and rallies your team. In this week’s episode of “Cracking the...
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In the contracting industry you often hear, “I can’t find good people!” It’s time to change the narrative. With a projected 21% increase in technician demand this year alone, now is the perfect time to arm yourself...
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Maximize your sales potential by mastering lead qualification and setting! Don’t chase your tail with leads that are a bad fit or might not be ready to purchase. Instead, focus your efforts on qualifying prospects and engage with those...
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