Customers don’t sit in on staff meetings and they won’t pay much mind to your company plan or mission statement. But they do see the end result of all that hard work. Gary Elekes This week on Cracking the Code, contracting business expert Gary...
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Having a proven and professional sales presentation is key to delivering consistent results. But how can you be sure your presentation makes your customers feel comfortable by aligning with how and why they make decisions? Weldon Long This week...
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Any quality home services business is going to create referrals and repeat customers simply by being great. But without the proper strategies in place, you’ll never be able to maximize your brand’s reach. Weldon Long This week on Cracking the...
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High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!...
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Success in business requires careful concentration on improving even the smallest processes and aspects of your company. But in order to achieve the right mindset for success, you first need to examine what might be holding you back mentally...
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In order to know your worth, you need to understand why your customers are paying for your services. If you spend only ten minutes performing a diagnostic, does that mean your customer should only pay for ten minutes of your time? Or are they...
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If your service business’s main selling point is that it’s “up to code,” you’re not doing anything to stand out from your competitors and give your customers a “Wow Experience.” Instead, offer customers quality service above and beyond the bare...
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Your technicians play a crucial role in educating and communicating to the homeowner, potentially even identifying additional homeowner needs like IAQ and accessory add-ons. But do they make those sales? Do they turn over leads to the sales team?...
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A performance-based pay structure that rewards your employees’ hard work can be beneficial for everyone. But how do you ensure your employees are doing their work with integrity and representing your business without taking advantage of the...
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Life as a business owner is full of twists and turns: the new hire can’t close a sale, you’re getting bad customer reviews or maybe Congress passes legislation that’ll disrupt the entire industry. It’s easy to overreact to a single problem...
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When a customer picks up the phone, they typically don’t know what specific questions to ask to ensure the most value. Instead, they are just calling around to see who can fix their problems the fastest and the cheapest so they can resume their...
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