Cracking Archives - Page 3 of 5 - Moe

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Contractor University’s Cracking the Code Weekly Show Determining Technician Success in the Home

August 9, 2024 78

Your technicians are crucial to your company’s customer experience – they’re your front line in the home! But too often, those same technicians are the least prepared to execute on your customer service strategy. That is, until you’ve given them...

Contractor University’s Cracking the Code Weekly Show: Maximize Your Operational Efficiency

July 14, 2024 93

Your operations schedule isn’t written in stone, and neither are your customers’ calendars. So why are you making your techs run ten calls on a Monday, and then having them sit around waiting for work on a Tuesday? Drew Cameron In this week’s...

Contractor University’s Cracking the Code Weekly Show: How to Use Buzz Marketing in Your Business

July 6, 2024 88

Every day is a holiday, at least according to Contractor University faculty member Drew Cameron. Creating a buzz amongst customers is an art, not a science, and Drew has mastered that art down to what your marketing team should be doing every...

Contractor University’s Cracking the Code Weekly Show How to Create Trust in Your Brand

June 28, 2024 102

Customers don’t sit in on staff meetings and they won’t pay much mind to your company plan or mission statement. But they do see the end result of all that hard work. Gary Elekes This week on Cracking the Code, contracting business expert Gary...

Contractor University’s Cracking the Code Weekly Show HVAC Buying Psychology pt. 2

June 22, 2024 86

Having a proven and professional sales presentation is key to delivering consistent results. But how can you be sure your presentation makes your customers feel comfortable by aligning with how and why they make decisions? Weldon Long This week...

Contractor University’s Cracking the Code Weekly Show 4 Steps to Increasing Referrals and Repeat Customers

June 16, 2024 107

Any quality home services business is going to create referrals and repeat customers simply by being great. But without the proper strategies in place, you’ll never be able to maximize your brand’s reach. Weldon Long This week on Cracking the...

Contractor University’s Cracking the Code Weekly Show HVAC Buying Psychology

June 14, 2024 106

High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!...

Contractor College’s Cracking the Code Weekly Present: Development Mindset for Residential HVAC Contractors pt. 2

May 24, 2024 105

Success in business requires careful concentration on improving even the smallest processes and aspects of your company. But in order to achieve the right mindset for success, you first need to examine what might be holding you back mentally...

Contractor College’s Cracking the Code Weekly Present Mindset for Residential HVAC Contractors, Half. 1

May 19, 2024 151

In order to know your worth, you need to understand why your customers are paying for your services. If you spend only ten minutes performing a diagnostic, does that mean your customer should only pay for ten minutes of your time? Or are they...

Contractor College’s Cracking the Code Weekly Present: Design Ideas for Residential HVAC Contractors pt. 2

May 13, 2024 101

If your service business’s main selling point is that it’s “up to code,” you’re not doing anything to stand out from your competitors and give your customers a “Wow Experience.” Instead, offer customers quality service above and beyond the bare...

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Contractor College’s Cracking the Code Weekly Present: Technician Communication pt. 1

March 30, 2024 99

Your technicians play a crucial role in educating and communicating to the homeowner, potentially even identifying additional homeowner needs like IAQ and accessory add-ons. But do they make those sales? Do they turn over leads to the sales team?...

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