In order to know your worth, you need to understand why your customers are paying for your services. If you spend only ten minutes performing a diagnostic, does that mean your customer should only pay for ten minutes of your time? Or are they...
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If your service business’s main selling point is that it’s “up to code,” you’re not doing anything to stand out from your competitors and give your customers a “Wow Experience.” Instead, offer customers quality service above and beyond the bare...
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Your technicians play a crucial role in educating and communicating to the homeowner, potentially even identifying additional homeowner needs like IAQ and accessory add-ons. But do they make those sales? Do they turn over leads to the sales team?...
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A performance-based pay structure that rewards your employees’ hard work can be beneficial for everyone. But how do you ensure your employees are doing their work with integrity and representing your business without taking advantage of the...
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Life as a business owner is full of twists and turns: the new hire can’t close a sale, you’re getting bad customer reviews or maybe Congress passes legislation that’ll disrupt the entire industry. It’s easy to overreact to a single problem...
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When a customer picks up the phone, they typically don’t know what specific questions to ask to ensure the most value. Instead, they are just calling around to see who can fix their problems the fastest and the cheapest so they can resume their...
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You’ve worked hard all your life and now see the light at the end of the tunnel: selling your HVAC business and immediately booking a trip to a Caribbean resort. You want to start retirement off with a bang, but what if something you haven’t even...
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Do you feel like your business has hit a ceiling, no matter how you hard work? Quality leadership that elevates others raises the ceiling of any company, generating buy-in from your employees that can make your business work for you, and not the...
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You know the basic principles of pricing, but why stop there? Wouldn’t you rather get an inside look to see how your pricebook stacks up against some of the best businesses in the industry? This week on “Cracking The Code”, Drew...
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You can only give your team so much motivation through your words and leadership. But what if your team worked to ensure high quality and efficient work because they know they’ll be rewarded for doing a good job? This week on Cracking The Code...
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It’s good to have high standards in business. But often the lofty goals of a business owner can fly in the face of the needs of their team. When this occurs, employee burnout is sure to follow. This week on Cracking The Code, Gary Elekes and...
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