For many HVAC contractors, marketing still feels like a guessing game — money goes into ads, you hope the phone rings, and you try to figure out later if the spend was worth it. However, that guesswork frequently leaves money on the table...
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Dylan Kurt is an editor with The ACHR News. He is an award-winning political journalist with a bachelor’s degree in Journalism from the University of Iowa. Growing up, Dylan spent a lot of time fetching tools and assisting his dad, who...
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ALPHARETTA, Georgia — The 2025 LG Pro Dealer Summit in Orlando concluded with the Pro Dealer Awards, honoring top-performing dealers for their achievements in sales, service and customer engagement. LG invites eligible HVAC and...
Read more✕ In the HVAC industry, your expertise goes beyond installing and servicing systems. You’re also a guide—helping homeowners navigate decisions, timelines, and even how they will pay for their heating and cooling projects...
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In HVACR, friction between office staff and field teams is more common than we’d like to admit. A technician shows up on-site without the right notes. A dispatcher gets blamed for the miscommunication. A CSR fields a frustrated call from a...
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Commercial contractors are seeing increased interest in geothermal HVAC — and the latest data backs this up. A new survey by The ACHR NEWS, in partnership with myCLEARopinion Insights Hub, found that 25% of facility managers have already...
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BALTIMORE, Maryland — The Electric Motor Repair Company (EMR) is pleased to announce that Danielle Banks has been named operations manager of the Delaware Valley branch. Banks has been a key part of EMR’s leadership team since...
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What do homeowners know about geothermal HVAC? Is it accurate? And are they interested? These are all questions that geo contractors are asking themselves, and thanks to a new study by The ACHR NEWS, these questions can be answered with a good...
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CHANNAHON, Illinois, — Diversified CPC International, an industry leader in the production and distribution of high-purity propellants, hydrocarbon refrigerants, and specialty gas products, is pleased to announce the promotion of Dan...
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2,400 years ago, the Greek philosopher Aristotle taught us how to sell comfort today when he said, “The fool tells me his reasons; the wise one persuades me with my own.” The right questions allow you to discover your...
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Most HVAC businesses are throwing money at marketing that doesn’t translate into booked service calls. Why? Because they’re tracking the wrong metrics. If you’re still measuring Cost Per Lead (CPL) instead of Return on Ad...
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