The NEWSMakers Podcast: Google Advertising
Raj Midha from Redwood Services joins the NEWSmakers podcast to give us a cheat sheet on how to advertise with Google. Source link
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ECM Technologies Promotes Sofia Lozoya to Vice President of Marketing and Creative
PHOENIX — ECM Technologies (ECMT) is pleased to announce the promotion of Sofia Lozoya to vice president of marketing and creative. In this expanded role, Lozoya will oversee the development, coordination and execution of all...
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Partnering with the Right Marketing Firm
Arguably the greatest advantage of partnering with a marketing firm that specializes in the niche HVACR industry is their exposure to the success stories and wins of other clients. That’s according to Crystal Williams, founder and lead...
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Lemon Seed Marketing Opens Annual Conference to Home Service Industry
LUFKIN, Texas — Lemon Seed Marketing is hosting its fifth annual Lemon Seed Conference Jan. 26-29 in Lufkin, Texas. While the conference has typically been exclusive to Lemon Seed clients, this year’s event, titled “Get...
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New Survey Shows Generational Divide in Attitude, Expectations Toward HVAC
With sentiment on the economy still fairly divided, some homeowners are navigating uncertainties with a sharpened focus on getting the most value from their HVAC-related expenses, while some are choosing to not act on HVAC equipment maintenance...
Read moreCreating the Talent You Need by Opening Your Own Training Academy
✕ With no real end in sight to the labor shortage, some contractors have taken it upon themselves to create the talent they need by opening an HVACR trade academy, university, facility, etc. But it takes a lot of work to make it happen...
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PR Helps HVAC Companies Shoulder Through the Shoulder Season
Dental cleanings and time changes are examples of things that happen twice a year. But, if you operate an HVAC company, you can guarantee that your “shoulder seasons” will happen twice a year, as well: every spring and every fall...
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Through-Channel Marketing for HVAC Contractors
As an HVAC contractor, you know maintaining a balance between managing installations, handling customer service, and juggling day-to-day operations can be challenging. So, marketing often gets pushed to the back burner. With limited time and...
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HVAC Q&A Episode 4: Overlooked Ways to Advertise Locally
Engagement at the local level can mean anything from super-targeted Hulu ads to sponsoring jerseys for the Little League team. In this video, four marketing coaches share what makes an HVAC contractor stand out to potential customers. Read more...
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Text Marketing Guide to Boost Shoulder Season Revenue for HVAC Dealers
Boost your revenue during the shoulder season with text marketing campaigns! It’s easier to execute than you think! This guide shows how to engage customers, increase bookings, and manage leads efficiently. See how AI can help you...
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Firms Offer Contractors Combined Marketing Efforts
NASHVILLE, Tenn. — GlassHouse, which offers a sales platform for home service businesses, has partnered with Textla, an SMS (short messaging service) marketing technology company. The partnership will empower GlassHouse customers...
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