Tag: Psychology

Contractor University’s Cracking the Code Weekly Show HVAC Buying Psychology pt. 2

June 22, 2024 65

Having a proven and professional sales presentation is key to delivering consistent results. But how can you be sure your presentation makes your customers feel comfortable by aligning with how and why they make decisions? Weldon Long This week...

Contractor University’s Cracking the Code Weekly Show HVAC Buying Psychology

June 14, 2024 84

High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!...