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Contractor University’s Cracking the Code Show: Payment Options That Incentivize Buying

10 days ago 13

Every business wants a customer with their ideal buying behaviors. But customers aren’t born with those behaviors – it’s the business’s responsibility to incentivize the buying behavior that they’re seeking. Drew Cameron This week, contracting...

Contractor University’s Cracking the Code Weekly Show: Show Customers All the Ways They Can Buy

14 days ago 19

Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn’t make sense to them in their everyday life, they just won’t want to buy. This week, contracting business sales expert Drew Cameron...

Contractor University’s Cracking the Code Weekly Show How to Scale Your Business, Part 2

December 25, 2024 28

You’re ready to scale your business, now all you need is a list of priorities. What’s first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth plans. Gary Elekes and Weldon Long. This...

Contractor University’s Cracking the Code Weekly Show: How to Scale Your HVAC Business

December 12, 2024 40

Growing your business is like planning a road trip—you can’t just hit the gas and hope for the best. You need a roadmap, a destination, and the right people to make your journey truly special. Gary Elekes, left, and Weldon Long. Contractor...

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Southeast Storms Show Power Grid Infrastructure Development is Lacking

December 8, 2024 39

The recent hurricanes in the Southeast have only increased mine and others growing concerns over the reliability of the power infrastructure in the United States. In speaking with former utility company employees and hearing from engineers on an...

Contractor University’s Cracking the Code Weekly Show: Design Principles for Residential Comfort Advisors Pt. 2

December 3, 2024 33

Customers typically will only buy a new HVAC system once every 15 to 20 years. Instead of doing their own research, customers often expect HVAC businesses to be experts on the industry— including services you may not provide. Contractor...

Contractor University’s Cracking the Code Show: Design Principles for Residential Comfort Advisors

November 26, 2024 48

Focusing only on system replacements forces your customers to do one thing: shop around for the lowest price. But what if you could step out of that race to the bottom with a superior system design process that sets you apart. Drew Cameron and...

FläktGroup SEMCOTM Embarks on First Road Show Tour

November 13, 2024 39

FläktGroup SEMCO’s energy recovery experts are hitting the road in the company’s new mobile demonstration van, showcasing the 3fficiency system. SEMCO’s road show represents its commitment to delivering smart, energy-efficient air distribution...

Contractor University’s Cracking the Code Weekly Show: Using Financing to Adapt to the Modern Consumer

November 3, 2024 47

Prices of everyday goods are rising. That means your average customer has less cash to spare when it comes to big purchases for their homes. How can you offer a solution when the only thing standing in the way of a customer and their new system...

Contractor University’s Cracking the Code Weekly Show How to Be the Best Sales Professional In Your Market

October 24, 2024 58

Consistency is the biggest key to almost everything in life, and sales is no different. But what if you could make consistency second-nature for yourself by changing your focus from working towards results to working on your process. Weldon Long...

Contractor University’s Cracking the Code Weekly Show Three Ways to Optimize Your Sales Processes

October 17, 2024 52

Your sales team may already have a good closing rate. However, You may still be missing out on added revenue by skipping one all important step. Drew Cameron and Matthew Bratsis. This week on Cracking the Code, Contractor University faculty...

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