You’re ready to scale your business, now all you need is a list of priorities. What’s first? Thankfully, there are three crucial categories you need to organize around in order to simplify your growth plans. Gary Elekes and Weldon Long. This...
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Growing your business is like planning a road trip—you can’t just hit the gas and hope for the best. You need a roadmap, a destination, and the right people to make your journey truly special. Gary Elekes, left, and Weldon Long. Contractor...
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The recent hurricanes in the Southeast have only increased mine and others growing concerns over the reliability of the power infrastructure in the United States. In speaking with former utility company employees and hearing from engineers on an...
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Customers typically will only buy a new HVAC system once every 15 to 20 years. Instead of doing their own research, customers often expect HVAC businesses to be experts on the industry— including services you may not provide. Contractor...
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Focusing only on system replacements forces your customers to do one thing: shop around for the lowest price. But what if you could step out of that race to the bottom with a superior system design process that sets you apart. Drew Cameron and...
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FläktGroup SEMCO’s energy recovery experts are hitting the road in the company’s new mobile demonstration van, showcasing the 3fficiency system. SEMCO’s road show represents its commitment to delivering smart, energy-efficient air distribution...
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Prices of everyday goods are rising. That means your average customer has less cash to spare when it comes to big purchases for their homes. How can you offer a solution when the only thing standing in the way of a customer and their new system...
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Consistency is the biggest key to almost everything in life, and sales is no different. But what if you could make consistency second-nature for yourself by changing your focus from working towards results to working on your process. Weldon Long...
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Your sales team may already have a good closing rate. However, You may still be missing out on added revenue by skipping one all important step. Drew Cameron and Matthew Bratsis. This week on Cracking the Code, Contractor University faculty...
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Not every customer will be upfront with you about needing financing to afford your service. But even the ones who are may not tell you about their 15 outstanding credit cards balances, or that high-interest loan on a new swimming pool for the...
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Most customers will only buy a new heating and cooling system one or two times in their entire life, so contractors must address their price concerns with care and consideration. Drew Cameron In this week’s episode of Cracking the Code...
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