LEONARDTOWN, Maryland — As private equity firms continue their rapid consolidation of the HVAC market, independent contractors are adopting a new strategy to differentiate themselves: publishing installation prices directly on their...
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Too many contractors still rely on quote-driven sales processes that often cause confusion and slow sales momentum, sometimes to a screeching halt. This week on “Cracking the Code,” Drew Cameron and Russ Horrocks of Flow Odyssey...
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Walk into a car dealership and the window sticker gives the shopper a pretty good snapshot: MSRP, factory rebates, estimated fuel cost, and five‑year cost of ownership. Shoppers scan the figures, feel informed, and keep the conversation...
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