Marketing is more than just saying that your company exists— because so what and who cares? How do you get your message to stick with customers so they understand why their best option is you— and not whoever’s branded magnet is on their fridge?...
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Hiring isn’t easy. And it can be nearly impossible to reject candidates when you desperately need a position filled. Instead of going with a gut feeling, you need hard-and-fast rules that you stick by, drawing a line in the sand and allowing you...
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Your technicians are crucial to your company’s customer experience – they’re your front line in the home! But too often, those same technicians are the least prepared to execute on your customer service strategy. That is, until you’ve given them...
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Your operations schedule isn’t written in stone, and neither are your customers’ calendars. So why are you making your techs run ten calls on a Monday, and then having them sit around waiting for work on a Tuesday? Drew Cameron In this week’s...
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Every day is a holiday, at least according to Contractor University faculty member Drew Cameron. Creating a buzz amongst customers is an art, not a science, and Drew has mastered that art down to what your marketing team should be doing every...
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Customers don’t sit in on staff meetings and they won’t pay much mind to your company plan or mission statement. But they do see the end result of all that hard work. Gary Elekes This week on Cracking the Code, contracting business expert Gary...
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Having a proven and professional sales presentation is key to delivering consistent results. But how can you be sure your presentation makes your customers feel comfortable by aligning with how and why they make decisions? Weldon Long This week...
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Any quality home services business is going to create referrals and repeat customers simply by being great. But without the proper strategies in place, you’ll never be able to maximize your brand’s reach. Weldon Long This week on Cracking the...
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High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!...
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Success in business requires careful concentration on improving even the smallest processes and aspects of your company. But in order to achieve the right mindset for success, you first need to examine what might be holding you back mentally...
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In order to know your worth, you need to understand why your customers are paying for your services. If you spend only ten minutes performing a diagnostic, does that mean your customer should only pay for ten minutes of your time? Or are they...
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