Contractor Health and Wellness One Step at a Time

In addition to his business acumen, Goodrich is passionate about nurturing the next generation of skilled professionals. He founded the J Duncan Goodrich Air Conditioning Technology Institute and supports home services industry students through an endowed program at the College of Southern Nevada, as well as being active in industry associations such as the Southern Nevada Air Conditioning Refrigeration Service Contractors Association (SNARSCA). In 2023, Goodrich was appointed to the Nevada Workforce Development Board by Governor Joe Lombardo. “Supporting education and training for our future technicians is crucial,” Goodrich said. “We need a skilled workforce that is prepared for the changing landscape of this industry.”

The challenges of running a business can take a toll on health, particularly for leaders who often prioritize their companies’ profits and operations over their own well-being. This reality hit home for Goodrich after a personal health scare that prompted him to reevaluate his priorities and advocate for wellness in the home services sector.

Health Scare Sparks a Change

One evening while relaxing at home, Goodrich faced a severe health scare: his heart raced, he became clammy, and he struggled to breathe, making him fear for his life. Fortunately, Goodrich recovered quickly, but the incident was a wake-up call, revealing that despite his business successes and community contributions, he had neglected his own health.

With a determined focus on getting into better shape, Goodrich enacted a daily walking regimen, ultimately shedding over 100 pounds. This transformation not only revitalized his health but also inspired him to help others in the home services industry. Acknowledging the long hours and unhealthy habits many business owners and employees endure, he launched a wellness initiative called The First Step with Ken Goodrich, a Facebook group designed to support the well-being of home service professionals across the country.

Fast Growth Among Business Owners, Employees

With over 1,500 members, The First Step has evolved into a vibrant community where home services business owners and employees share their health journeys, uplift one another, and celebrate achievements. “This group goes beyond a wellness program; it has created a movement,” Goodrich explains. “We’re creating an online community that recognizes our distinct health challenges within our industry and helping one another navigate through them.”