SALT LAKE CITY — Scorpion, a provider of digital marketing and technology solutions for local businesses, and ServiceTitan, which offers software for trades businesses, have launched the Capacity Marketing Engine, an artificial intelligence-powered product designed to help home services providers maximize digital advertising spend, maintain a full schedule, and reduce unnecessary advertising costs.
Capacity Marketing Engine is available to select Scorpion clients now and, beginning in May, will be available for all clients who have purchased Scorpion’s RevenueMAX and ServiceTitan’s Marketing Pro with Ads Optimizer.
Home services businesses such as HVAC contractors, plumbers, and electricians rely on consistent lead generation to fuel growth. However, fluctuating demand, seasonal slowdowns, and the unpredictability of consumer needs can lead to inefficiencies in advertising spending and scheduling, a press release from Scorpion said. As a result, home services businesses can experience wasted marketing dollars, missed revenue targets, idle technicians, and unsatisfied customers.
The Capacity Marketing Engine uses automation to adjust advertising spends based on real-time business capacity information from ServiceTitan. When demand is low, the system automatically boosts advertising to fill the schedule, and when capacity is high, spending is scaled back, the press release said.
This launch deepens the partnership between Scorpion and ServiceTitan, combining advertising automation with business data from a trusted field service platform, the press release said.
“For business owners, Capacity Marketing Engine enables investment decisions that directly support profitability and long-term growth,” said Rustin Kretz, founder and CEO of Scorpion. “We’re proud to launch this with our partners at ServiceTitan — it’s another step toward helping our clients grow more efficiently, stay fully booked, and maximize their revenue.”
Key benefits of the Capacity Marketing Engine, according to the press release, include:
• Automated advertising spend adjustment: AI technology that increases spend during slower periods and scales it back when schedules are full.
• Real-time visibility and control: Built-in transparency through Scorpion’s Revenue App provides a clear, historical log of budget changes and the triggers behind them.
• Time- and cost-savings: Reduced need for manual ad management, which frees business owners to focus on service delivery.
• Enhanced marketing efficiency: Optimized marketing budgets to help generate maximum return on investment and drive consistent growth.
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