ASA Names 2024 Lady of the 12 months at Elevate Convention

ITASCA, Sick. — Rebecca Falish, director of wholesale gross sales at InSinkErator, was given the 2024 Alice A. Martin Lady of the 12 months Award in the course of the latest American Provide Affiliation (ASA) Ladies in Trade Elevate convention in Nashville, Tennessee.

The three-day convention set an attendance file of greater than 425.

The award honors the late Alice Martin of Nibco Inc. and was created to acknowledge ladies within the plumbing, heating, cooling and piping (PHCP), and pipe, valves, and fittings (PVF) trade who’ve a file of great accomplishment and embody the character of Martin, and who embrace training and encourage ingenious concepts, promote and mentor ladies within the trade, encourage others by way of their work and instance, take part in ASA Ladies in Trade Division actions, and are daring leaders that others emulate.

Falish embodies these qualities and extra as a pacesetter, a mentor and a champion for girls, an ASA press launch mentioned. Falish is a former ASA Ladies in Trade Division chairwoman (and a founding member of the division), a former member of the ASA government committee and board of administrators, chairwoman of the ASA’s Workforce Growth Strategic Council, and a member of the ASA Northeast Advisory Council. Her service to the trade consists of volunteer roles outdoors ASA, the press launch mentioned.

“Rebecca has been such an amazing affect in my profession,” mentioned 2024 ASA Ladies in Trade Division advisory council chairwoman Kala McDonald, of The Collins Cos. “Just a few years again, she requested me to chair Ladies in Trade after her time period, and I used to be past intimidated. I don’t like public talking and I wasn’t positive I used to be as much as the duty, however she assured me I used to be. She gave me a pep speak and offered me on the idea, after which she mentioned she would have my again and she or he did. Through the years, I’ve witnessed Rebecca mentor and elevate so many individuals, each women and men, to get them to see their very own potential. She is a real chief on this trade and an amazing instance for all ladies going ahead.”

Previous award recipients are Ashley Martin (Nibco), Katie Poehling Seymour (First Provide), Robyn Brookhart (Liberty Pumps), Suzanne Chreene (Delta Faucet), and Karla Neupert Hockley (Consolidated Provide).

“I’m so thrilled Rebecca is being honored with this award,” mentioned Seymour, the 2024 ASA chairwoman and Ladies in Trade Division co-founder. “Within the true spirit of Alice, Rebecca has been behind the scenes of the Ladies in Trade Division since its inception. Like Alice, she has merely carried out the work and made issues occur for the group with out quite a lot of fanfare. She is a buddy, a associate and has been a task mannequin for my journey on this trade.”