California Heat Pump Partnership Releases Blueprint for Rapid Heat Pump Adoption

The new blueprint outlines key barriers to widespread heat pump adoption in California and offers a set of targeted strategies to meaningfully impact the heat pump supply chain within the next five years and create the conditions for rapid market adoption. Such strategies include 

• Improving the value proposition for heat pumps by supporting long-term, stable incentives, supporting electrification-friendly rates, expanding low-cost appliance financing, and targeting high value opportunities for appliance retrofits;
• Streamlining sales and installation processes by modernizing local permitting and simplifying incentive programs;
• Accelerating market adoption through a coordinated marketing campaign with a two-pronged focus on consumers and contractors and a dedicated “Heat Pump Week” featuring training, promotions, and incentives;
• Supporting a skilled workforce by launching a comprehensive workforce engagement campaign, expanding training opportunities, and increasing contractor support;
• Ensuring benefits are accessible to all communities by working to align available funding with the Governor’s goal to direct at least half of program funds to low-income and disadvantaged communities; and
• Improving market visibility by strengthening data collection to track adoption trends and refine policies and programs

“The California Heat Pump Partnership is another successful example of a public-private partnership that drives clean energy technology mainstream,” said California Energy Commission Chair David Hochschild. “With the release of the blueprint, the CAHPP is paving the way for innovation in the heat pump market by aligning government, industry, and consumer interests—ensuring all Californians can benefit from modern, efficient heating and cooling technology.”

“This blueprint provides the first clear, coordinated plan between state leaders and major market actors to achieve California’s progressive heat pump target,” said Terra Weeks, director for the CAHPP. “Complete with actionable strategies to address a number of current barriers, it is a testament to the partnership’s commitment to rapidly scale the heat pump market across the state.” 

“This blueprint marks a major milestone in accelerating heat pump adoption in California,” said LG Electronics USA Senior Vice President Steve Scarbrough, general manager of LG Air Conditioning Technologies. “The collective efforts of manufacturers, utilities and state agencies will both strengthen the heat pump supply chain and advance the state’s ambitious 2030 heat pump targets. As a leader in electrification, LG looks forward to building momentum and working together to achieve lasting market change.”

“As a global leader in heat pump technology, Fujitsu General America is committed to electrification and decarbonization,“ said Karim Yasin, vice president of product management at Fujitsu. “Our partnership with CAHPP advances this mission by expanding access to clean energy solutions and driving a more sustainable future through innovation and collaboration. CAHPP exemplifies the power of public-private cooperation, uniting key stakeholders to overcome technical, market, and policy barriers. The blueprint, born of this effort, provides a strategic path to accelerating heat pump adoption, supporting California’s climate goals, and setting a national model for sustainability.” 

The CAHPP was founded with a shared vision to catalyze a sustainable, decarbonized future and bring together state agencies, major manufacturers, utilities, and other market actors to drive a clean energy economy. California has the world’s fifth largest economy, and scaling heat pump adoption in the state acts as a global market signal to drive the clean energy economy. 

“The California Heat Pump Partnership (CAHPP) is a powerful example of how public-private collaboration can drive impactful change in the market,” said David Lopes, Director of Marketing and Business Strategy at Bosch Home Comfort. “Bosch Home Comfort is proud to play a role in this initiative, which aligns with our commitment to develop high-quality heating, cooling, and hot water solutions for the home. By aiming to provide more options, incentives, and resources for consumers, the blueprint lays an important foundation for driving heat pump adoption and meeting the state’s climate targets.”