How are you performing on lead generation? Many contractors still think lead generation is about ranking on Google and bidding on the right keywords. But the game has changed. You’re not marketing to an audience, you’re marketing to three: Multiple search engines, the homeowner, and AI search agents.
This week on “Cracking the Code,” Jack Nagy, Founder of MTA360, breaks down how AI is reshaping visibility, why platforms like Reddit now influence whether you show up in AI-driven recommendations, and how different strategies factor into whether your intake team is ever contacted. He explains why contractors must go beyond Google, how to avoid blocking AI crawlers, and how to build a structure that gets every location seen as a standalone authority.
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