PHOENIX — ECM Technologies (ECMT) is pleased to announce the promotion of Sofia Lozoya to vice president of marketing and creative. In this expanded role, Lozoya will oversee the development, coordination and execution of all marketing, advertising and public relations initiatives, driving both digital and traditional strategies to meet client and company goals.
Lozoya’s appointment comes at a pivotal time for ECMT as it continues to expand its footprint in the HVAC industry. With a data-driven approach, she will ensure marketing campaigns are strategically aligned, measurable and results-focused, further strengthening ECMT’s market position. Lozoya will also serve as a key brand manager, responsible for shaping and maintaining the company’s brand identity ensuring it remains forward-thinking, and synonymous with innovation in sustainable solutions. Central to this identity is the company’s signature product, ThermaClear®, which dramatically improves HVAC system efficiency with a single treatment lasting the equipment’s entire lifespan.
“Sofia’s vision and leadership have been instrumental in elevating ECM Technologies’ brand and positioning ThermaClear as the leading cost-effective technology in the HVAC sector for reducing energy consumption and emissions,” said David Fenton, chief revenue officer of ECM Technologies. “Her ability to seamlessly integrate creativity with strategic execution sets her apart, and we are excited to see her excel in this expanded role.”
Lozoya holds a master’s degree in global management with a concentration in global business and marketing from Thunderbird School of Global Management. Beyond her marketing role, Lozoya serves as an advisor to ECMT’s executive committee, offering key insights on strategic initiatives and company growth.
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