SACRAMENTO, Calif. — The Electric & Gas Industries Association (EGIA) has launched what it calls a comprehensive training platform that will help HVAC distributors and their sales teams deliver greater value to the contractors they serve.
HVAC Distributor University, built on years of distributor-focused training programs, is tailored to the needs of distributor sales teams — combining on-demand online courses with optional in-person and virtual training workshops to create a flexible, scalable learning system, a press release from EGIA said.
“Contractor success is often influenced by the support and expertise they get from their distributor partners,” said Bruce Matulich, CEO of EGIA. “HVAC Distributor University equips distributor sales teams with the tools they need to become true business-building partners to contractors — and early feedback from participating distributors has been overwhelmingly positive. It’s a major leap forward in workforce development for our industry.”
Developed by the nonprofit team behind Contractor University and OPTIMUS Financing, HVAC Distributor University delivers training in business knowledge, communication, and support strategies that help territory managers and distribution leaders better serve their contractor customers. While many classes focus on developing sales team skills, others are designed to help territory managers coach their contractors toward growth and profitability, the press release said.
Current on-demand courses include:
• Understanding Contractor KPIs
• Value-Added Selling for Territory Managers
• Understanding Contractor Financials
• A Territory Manager’s Guide to Understanding Financing
• A Distributor Sales Manager’s Guide to Success
• Distributor Strategies for New Business Prospecting
• Prosperity Mindset
• Maximizing Performance & Productivity
• HVAC 101
Additional courses set for launch later this year Include:
• Coaching Contractors on Pricing for Profitability
• Coaching Contractors on Repair-Versus-Replace Discussions
• Coaching Contractors on Service Agreement Programs
• Coaching Contractors on Effective Marketing Tactics
Distributors can now explore the full platform and start a free trial today at HVACDistributorUniversity.com.
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