BURR RIDGE, Ill. — Weil-McLain, a manufacturer of hydronic heating systems, introduced a rebranding initiative that reflects its commitment to customers, its legacy of dependability, and a vision for the future of hydronics.
Launched at the 2025 AHR Expo, the world’s largest HVAC trade show, the refreshed branding highlights Weil-McLain’s focus on high-efficiency, climate-conscious advancements and aligns with the global strength of its parent company, SPX Technologies Inc., a press release from Weil-McLain said.
“For more than 100 years, Weil-McLain has been synonymous with reliable boiler systems and a contractor-first approach, but it has evolved way beyond that over the past 10 years,” said Mike Doohry, vice president and general manager of WM Technologies. “Our rebranding represents more than a new look — it’s a statement of our dedication to innovation, sustainability, and advancing the hydronics industry alongside SPX Technologies. Unveiling this transformation at the AHR Expo signals our evolution as a company ready to lead the industry into a new era.”
The rebranding introduced a sleek, modern visual identity that closely aligns with SPX Technologies’ branding, the press release said.
“As the industry shifts to meet the growing demand for energy-efficient and carbon-conscious solutions, now is an ideal time for Weil-McLain to refresh its industry-leading brand,” said Doohry. “The new identity reflects our unwavering commitment to providing products that meet the needs of an ever-changing world while honoring the heritage and quality that have defined the brand for generations.”
The brand modernization reaffirms the company’s dedication to delivering sustainable hydronic comfort heating systems for residential, commercial, and institutional buildings, the press release said. Backed by SPX Technologies and the business synergies within its HVAC platform, the Weil-McLain brand is poised to expand and grow its portfolio of high-quality, energy-efficient products, the press release said.
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