SensoryCo scent techniques coupled with pop-up out of doors misting tents (from SensoryCo sister firm Koolfog) made fairly an impression throughout Coachella Fest 2023 as “stations” to showcase an immersive magnificence expertise created for vegan haircare model Love Beaty and Planet. Inventive company MKG designed three extremely stunning installations in partnership with Edelman, floral by Figs & Flowers, with mist and signature scents infused into the atmosphere by SensoryCo atmospheric results.
The three Love Magnificence and Planet “Oasis” may very well be discovered strategically unfold out at three completely different standard Palm Springs space resorts throughout Weekend One in all Coachella Fest:
• The Saguaro Resort
• The Renaissance Esmeralda Resort & Spa (a Coachella shuttle station)
• Margaritaville Resort (a Coachella shuttle station).
Friends visiting the beautiful out of doors misting tents had been supplied a spot to chill off and bask in earth-friendly pageant goodies by Love Magnificence and Planet. The model’s deal with pure product substances was additional enhanced by SensoryCo scent techniques which delivered the participating smells of coconut, rose and mandarin to function Love Magnificence Planets core scents Coconut Water & Mimosa Flower, Murumuru Butter & Rose and Vegan Keratin & Solar-Kissed Mandarin. MKG embellished every out of doors misting tent with luscious florals within the mushy colours of pink, white, and orange to enrich every scent. Bathed within the delicate sensory atmospheric results, guests may clean up at mirrored “magnificence stations” stocked with Love Magnificence and Planet shampoo and conditioner samples as deemed pageant “necessities,” together with hair equipment, branded fanny packs, Liquid I.V. packets, and hand followers whereas ready for his or her rides to the music pageant grounds. As well as, influencers staying at one of many three resorts got branded reward luggage filled with luxe gadgets in addition to entry to devoted get together buses for transportation to and from the pageant. Organized by the MKG crew and consistent with the Love Magnificence and Planet model floral scented theme, the buses had been embellished with flowers.
Coachella Competition is well-known for its abundance of splashy retail and get together pop-ups all through the desert, and it’s honored to be thought of a artistic and/or model stand-out every season. This 12 months, MKG’s artistic experiences weren’t solely a advertising and marketing win for Love Magnificence and Planet, they had been a success for live performance revelers, receiving many business insider accolades in addition to recognition from premier occasion commerce magazines. MKG’s immersive innovation and integration of sensory atmospheric results made occasion advertising and marketing lists, together with:
SensoryCo scent techniques seamlessly stuffed the Love Magnificence and Planet “Oasis” out of doors misting tents with a layer of scent that coordinated with every theme (rose, coconut, mandarin) to reinforce the human expertise by activating their sensory notion. Our modern scenting techniques, smoke techniques, spritzers in addition to Koolfog’s misting techniques supply applied sciences to ship genuine, unforgettable experiences utilizing the entire senses. SensoryCo’s crew collaborates with artistic designers, curators, architects, and engineers to design and manufacture sensory atmospheric results and particular particular results options for immersive manufacturing and leisure industries. We’re a trusted model inside an elite group of artistic business professionals all through the world recognized for constructing the very best in immersive experiential and simulated installations around the globe for Dwell Occasions, Experiential Advertising, A/V, VR/AR, Themed Environments, Museums, Navy, Regulation Enforcement and HAZMAT coaching.
For extra info, please go to sensoryco.com.
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