Research Reveals Increasingly Positive Heat Pump Perceptions Amidst Growing Consumer Demand

Quilt, a home climate technology startup, released new consumer research, revealing a growing desire for upgraded heating and cooling. The findings highlight an increase in awareness for heat pumps, and a preference for a more efficient, design-forward and intuitive approach to home climate control. For more information, visit Quilt.com.

Year-over-year research shows dramatic increases in positive perceptions of heat pumps. Key findings from the new research include:

• 67% of homeowners see heat pumps as a good heating option (up from 54%).
• Nearly half of homeowners (47%) now see heat pumps “for people like me” (up from 34%).
• Heat pumps, contrary to belief, can cool homes (58% of homeowners agree, up from 50%).
• 40% of homeowners recognize heat pumps increase home value (up from 28%).

Quilt’s findings also show that heat pumps are increasingly seen as a practical solution that can benefit the entire family:

• Heat pumps provide more control over home comfort (49% of homeowners agree, up from 36%).
• Heat pumps are seen as healthier than gas heat (45% agree, up from 43%).
• Heat pumps offer long-term affordability (43% agree, up from 38%).

“The future of home comfort is all-electric.” says Paul Lambert, CEO of Quilt. “Consumers are becoming increasingly aware of the benefits of heat pumps, and are ready for a home climate solution that’s not only efficient, but seamlessly integrates into their lifestyle and elevates the design of their homes.”