Every day, you’re either affirming your current habits and routines or breaking them and starting new ones. As a business owner, you need to create a working environment for your technicians that will consistently reinforce your goals for them...
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Take it to the bank: Your next customer has already had a bad experience with a salesperson. They may feel apprehensive, even suspicious dealing with another one. But your technicians are in the home to focus on problem-solving — and since...
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As a business, you want to be able to serve a broad range of customers. But regardless of what brand you sell, there are only so many different systems you can offer. So how do you guide your customers to the option that will work best for their...
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Marketing is more than just saying that your company exists— because so what and who cares? How do you get your message to stick with customers so they understand why their best option is you— and not whoever’s branded magnet is on their fridge?...
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Hiring isn’t easy. And it can be nearly impossible to reject candidates when you desperately need a position filled. Instead of going with a gut feeling, you need hard-and-fast rules that you stick by, drawing a line in the sand and allowing you...
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Your technicians are crucial to your company’s customer experience – they’re your front line in the home! But too often, those same technicians are the least prepared to execute on your customer service strategy. That is, until you’ve given them...
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Your operations schedule isn’t written in stone, and neither are your customers’ calendars. So why are you making your techs run ten calls on a Monday, and then having them sit around waiting for work on a Tuesday? Drew Cameron In this week’s...
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Every day is a holiday, at least according to Contractor University faculty member Drew Cameron. Creating a buzz amongst customers is an art, not a science, and Drew has mastered that art down to what your marketing team should be doing every...
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Customers don’t sit in on staff meetings and they won’t pay much mind to your company plan or mission statement. But they do see the end result of all that hard work. Gary Elekes This week on Cracking the Code, contracting business expert Gary...
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Having a proven and professional sales presentation is key to delivering consistent results. But how can you be sure your presentation makes your customers feel comfortable by aligning with how and why they make decisions? Weldon Long This week...
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Any quality home services business is going to create referrals and repeat customers simply by being great. But without the proper strategies in place, you’ll never be able to maximize your brand’s reach. Weldon Long This week on Cracking the...
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