Watts has announced the launch of its “Step Into The Trades” campaign, designed to bridge the gap between sneaker culture and skilled trades. Customers can log into or create a free Watts Works Online training account and earn 15 tickets for every learning module completed, entering them into a sweepstakes for a chance to win one of three custom pairs of Watts Nike Dunks.
The sneakers, hand-painted by MattB Customs, feature the Watts blue and showcase cartoons from vintage Watts ads from the 1940s-60s. The throwback-inspired design celebrates Watts’ 150-year history of innovation, transforming the sneakers into a wearable tribute to the trades.
The sweepstakes opens May 7, National Skilled Trades Day, and runs through July 7. Three winners will be selected and contacted by email. The giveaway is exclusively open to customers using Watts Works Online. To participate, visit training.watts.com.
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