Yelp: Home Services is Fastest Growing Business Sector

Yelp: Home Services is Fastest Growing Business Sector


Other services driving this new business growth include renter-friendly projects, as many Americans remain priced out of the home market and pet-related home services. Yelp data finds that in every U.S. state, including Washington D.C., home services ranked as the top category for new business openings among all categories on Yelp. Yelp data also reveals the fastest-growing service brands are those that align with these booming industries.

Home services industry led in growth, being the only category to see growth (up 11 percent) in business openings over last year’s numbers, leading in total openings with 217,000.

Home services ranked as the top category for new
business openings in every U.S. state

States leading in largest total number of ‌new home services openings:
California (26,000 openings), Florida (24,000 openings), and Texas (22,000 openings).

States with the highest home services growth: South Dakota (up 39 percent), Arkansas (up 35 percent), and Vermont (up 28 percent).

As high mortgage rates kept many from purchasing homes this year, renters chose to extend their leases instead of buying, investing in reversible home improvements to personalize their spaces.

Yelp users are increasingly searching for home services to help them upgrade their spaces, like home organization (up 362%), wallpapering (up 41%), home automation (up 27%), and furniture assembly (up 10%). 

Service pros are meeting this demand with increases in business openings for these same categories: wallpapering (up 61%), furniture assembly (up 25%), home automation (up 23%), and home organization (up 18%), as well as several other home services.

Additionally, Yelp data shows a 108% increase in searches and a 12% rise in business openings for apartment agents. In contrast, real estate agents experienced a 23% decline in both searches and new openings during the same period.

Climate change drives demand for weatherproofing services

Home services categories with new business growth in response to busiest hurricane season: generator installation and repair (up 49%) and waterproofing services (up 19%) 

Business categories with growth in response to extreme temperatures: snow removal services (up 36%) and heating & air conditioning/HVAC (up 10%)

As the world recovers from the hottest summer on record, states that suffered major heat waves this year, like California (863), Florida (860), Texas (719), and New York (373), saw the largest number of new HVAC businesses open. Notably, Arizona (202) made the top ten after Phoenix residents endured 100 days of 100 degrees.

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