They wish to develop their content material advertising efforts. Or they’re launching a brand new division. Or they’re going after greater purchasers. They need extra of you, however they haven’t found out the logistics.
Which is the place many people go incorrect. We leap proper to logistics. As a substitute of clarifying, promoting and getting settlement on the imaginative and prescient first. We begin speaking about charges, timing, begin date, individuals wanted … in different phrases, the “how” of the trouble.
However the logistics received’t matter if you happen to don’t have buy-in from the beginning. In the event that they’re not bought on bringing you in, you’ll be able to’t bridge that hole with logistics. The following time you talk about an thrilling initiative with a shopper, don’t get into logistics too early.
Concentrate on what they wish to accomplish, why it’s essential and why they need you concerned. When you’re on the identical web page, then (and solely then) do you have to get into the logistical weeds.
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